# business-model

Greg Isenberg dropped 26 startup directions for the AI era in one shot. From agents needing credit cards, to AI output overwhelming human judgment, to an entire burnout economy — every single one points at a market crack that's splitting open right now.

OpenAI is testing personalized ads in ChatGPT for Free/Go users, using chat history. This move is ironic given Anthropic's Super Bowl ad mocking AI chatbot ads, which Sam Altman called 'elitist.' The "enshittification playbook" is now impacting private AI conversations.

Anthropic's official announcement: Claude will never have ads. Ads would turn AI from 'serving users' into 'serving advertisers.' Claude should be like a notebook or whiteboard — a pure space to think.